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Launching a new website is exciting, but your online presence can only be visible with the right SEO strategy. 

Below is a quick overview of the 10 SEO basics that need to be followed in order to make a correct impact with a new website and drive traffic. 

With these steps, you will be able to set a good basis for SEO, enhance website ranking, and increase your site traffic.

1. Start From Keyword Research

There are several ways to begin, but the most logical is to find appropriate keywords that reflect the needs of a user. Take Google Keyword Planner or tools like Ahrefs or SEMrush to consider high-volume low competition keywords that set up your content. Use both short tail and long tail keywords so that depending on the type of query the user makes the web page is ranked properly. Even though ranked lower in terms of search results, it is usually easier to target the exact terms as more of the audience would be potential customers, rather than time-wasters.

2. Optimise On-Page Elements

Always make sure that your web pages have defined title tags, meta descriptions, and headers. The title tags should also be accurate, to the point, and contain secondary phrases within the keywords. Meta descriptions do not affect rankings, but they do affect the CTR. Headers (H1, Х2, Х3) make your content and its overall structure easily scannable, but also indicate the content hierarchy for search engines. Pay particular attention to the process of using primary and secondary keywords which should not be overstuffed throughout your content as this would lead to a negative impact on user experience as well as SEO.

3. Focus on the ‘King of SEO’

Content is the King of SEO. Create informative, valuable, and exclusive content that meets the expectations of the users seeking answers to their queries or dilemmas. Utilising the blogging elements along with other forms of content marketing like blogs, how-to guides, and infographics is useful because it targets different audiences. This gives the search engines an indication that your site is valuable, thereby increasing reasons for the users to dwell longer. It becomes important to ensure constant changes and modifications are made to the content provided to make it more relevant.

4. Set Up Google Analytics & Search Console

These tools are necessary for the performance analysis of your site. Google Analytics offers information about the accessibility, activity, and engagement of the user like, for instance, page views and exit points. Google Search Console to identify the status of indexing, to report crawl errors, and to notify you about things like, mobile friendliness or security matters. The fact that these tools must be reviewed frequently means that you are making conscious decisions to improve your SEO.

5. Mobile Optimisation for Your Website

A responsive design is essential, as most users browse on mobile devices. There is a need for a reliable design for a majority of customers who use mobile devices to access the internet. Google officially adopted mobile-first indexing, and this is a signal that shows how Google ranks your site based on the mobile version of your site. Take Google’s Mobile-Friendly Test to assess your site on how it performs well or poorly on mobile devices. Additionally, using a VPN like Surfshark can help test how your site appears and performs across different regions, ensuring a consistent experience for users worldwide.

6. Rank at the Top by Boosting Your Site Speed

Easy-to-navigate websites are friendly to the user and can rank well on the SEO list. This probably occurs when people lose interest in waiting for a site to open where the opening time is more than a few seconds. You can use Google PageSpeed Insights alongside GTmetrix to help you know areas that need improvement. To reduce their size, images must be compressed and, if possible, use new and efficient formats, such as WebP. Browser caching: Browser caching can be utilised very well and optimised which reduces the current time by minimizing the CSS and JavaScript files. Not only does a fast site please its users, but it also decreases its bounce rate overall.

7. Maximise Visibility with a Smart Internal Linking Structure

The use of Internal linking directs the users toward related information on your site, increases the time that they spend there, and also aids the search engine in its effort to map your site. Make use of proper anchor texts and hyperlinks to the mostly related pages to create some rational progression. They also add to the usability of your site making it easily discoverable by the search engine crawlers and ranking well for the specific keywords.

8. Accelerate Your Site's Crawlability by Submitting Your Sitemap

Submitting an XML sitemap to search engines like Google ensures they can efficiently crawl and index your website. This is especially important for new sites, as it helps search engines discover all your pages quickly. Use tools like Yoast SEO to generate and submit your sitemap directly through the Google Search Console

9. Quality Backlinks for Gaining Authority

Internal links point users to other related content on your website, thus increasing website usability and promoting SEO. As a general rule, always use descriptive anchor text to add more context to the link. Web links to other authentic sites also enhance the value of your page and hence, have a positive effect on the authority level of your web page. For instance, linking to detailed resources like a Hostinger review can offer additional value to readers and signal that your content is well-researched.

10. Consistent Monitoring and Optimisation for Organic Growth

SEO is not a one-time effort. In order to track the activity of your site based on user data, it is recommended to follow trends and evaluate your site using both Google Analytics and Search Console. Do everything possible to follow the SEO rules and know about the changes to handle competition easily. Revisit old content and check the keywords frequently; change some strategies according to the targeted audience and search engine key points.

Conclusion

These primary steps of SEO will put you on the right track for launching a new website and improving its ranking significantly. Moreover, it is important to understand that SEO is a process that does not end; thus, starting with these basics will help make your site as ready as possible for further development. Continuation of updates, tracking of algorithm shifts, and analysis of the performance data are crucial factors to keep and expand your online presence.